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How much time do you spend blogging?

A LOT of time! You'd be surprised how much time it takes. From the email exchanges, to styling the outfits, to lugging a suitcase around London shooting, editing, writing and posting! Then there are lots of meetings and events etc which keep me super busy. 


What role do you think blogging takes on the fashion industry today?

I think it is such an exciting time to be a blogger. Social media is growing so fast and is pretty much one of the most effective marketing and advertising platforms for a brand. Why spend thousands on an ad campaign for a magazine when your reach can be so much higher and cheaper to get bloggers to promote you? The future of fashion is in technology and as influencers we connect the brand to the consumer with a click of a button. 


How would you describe your personal style and is there a person who is a fashion inspiration to you?

I don't think I have a set type of style, I could be quite sports and casual one day to super dressy and girly the next.  I love the 'rock chic' look and wear a lot of chokers and band tees etc. I like to have the contrast of casual/dressy so will wear a T-shirt and then dress it up with some lace up heels. 


What would you say that is the greatest satisfaction of being a fashion blogger?

I think the greatest satisfaction of all is feeling like it's not really work, because I'm so passionate about it and truly love it. I love every part of it, even the admin stuff! It's great fun getting to meet lots of new people at events and I've got to admit it is fun receiving lots of packages - it feels like Christmas every morning when the post man comes!